eCommerce Conversion Optimization & CRO Testing Blog - Inflow

Conversion Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Posted by Brian Gillespie on November 18th, 2019
The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist! Read More

Posted by Tory Gray on November 14th, 2019
Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving Read More

Posted by Devon Cox on September 27th, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store. Read More

Posted by Devon Cox on September 19th, 2019

We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel. Read More

Posted by Tim Hampton on September 15th, 2019
21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Increase sales, conversions, and revenue by optimizing your live chat for eCommerce conversions. Read More

Posted by Devon Cox on September 5th, 2019
Best In Class eCommerce Homepages

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More

Posted by Ally Kuhn on June 10th, 2019
How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

In this case study, we’re explaining how adding user generated content (UGC) in strategic places on an eCommerce site can increase your conversion rate. Read More

Posted by Caesar Barba on May 3rd, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns. Read More

Posted by Shaun Elley on April 16th, 2019
16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Posted by Gabe McFarland on April 2nd, 2019
Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

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