KPIs and Reporting

How to Exclude PII from Google Analytics 4 Using Google Tag Manager

By Bojan Mareljic on September 1, 2023

Learn how you can prevent PII in Google Analytics 4 by following Inflow’s Google Tag Manager exclusion method today.

How to Conduct a Google Analytics Audit for Your Website: Step-by-Step Guide

By Julia Morris on July 13, 2023

Learn how to audit your current GA4 setup (and identify and resolve common errors) with our detailed checklist.

How to Prep Your Team for Reporting Out of Google Analytics 4 This Summer

By Julia Morris on May 8, 2023

Find out what your marketing and business teams need to know now before you start reporting out of Google Analytics 4 this summer.

Configuring CallRail & Google Analytics 4: Free Tool

By Mike Belasco on April 11, 2023

Integrate CallRail & Google Analytics 4 data with our free configuration tool. Download it today to easily create your custom reporting metrics!

Are You Using the Right eCommerce Conversion Rate in Google Analytics 4?

By Devon Cox on March 3, 2023

Did you know the most common way to review your eCommerce conversion rate isn’t the most accurate? In this article, we show you why we prefer user-based rates — and how you can find them in GA4.

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

By Mike Belasco on October 11, 2022

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

New Google Analytics 4: An Introduction for eCommerce Businesses

By Mike Belasco on June 27, 2022

Find out what to expect with Google Analytics 4, from the pros and cons of the platform to its comparison with Universal Analytics.

Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

By Olivia Smith (Alumni) on January 27, 2022

Find out how to implement inbound call tracking to track and optimize phone calls, improve marketing ROI and revenue, and more.

Micro Conversions Digital Marketers Should Consider Tracking

By Mike Belasco on September 13, 2021

Find out which micro conversions your eCommerce business should be tracking and how they can inform your holistic digital marketing strategy.

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

By Mike Belasco on January 15, 2020

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

KPIs and Reporting

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