Paid Search Advertising

How to Do a Google Ads Audit: Step-by-Step Guide

By Jeremiah Zgliczynski on January 24, 2024

Identify opportunities to improve your ROAS by following our Google Ads audit process.

eCommerce Performance Max Case Study: 76.3% Increase in Google Ads Revenue

By Mike Ryan on April 25, 2023

Learn how Inflow's paid search team helped KEH Camera achieve a 76% increase in revenue and 44% increase in transactions with Performance Max.

Google Ads Manual Bidding Removal & What It Means for Your Marketing Strategy

By Michael Block (Alumni) on January 30, 2023

With Google pushing automated CPC bidding and eventually removing manual CPC bidding altogether, how will this impact your marketing strategy? We give you our expert thoughts.

Are eCommerce Companies Too Reliant on Paid Marketing? Our Thoughts

By Neil Robertson (Alumni) on January 27, 2023

Are eCommerce companies too reliant on paid ads? Will they saturate their market? We weigh in on these questions and more.

Case Study: Restarting Google Ads Campaigns for 1,000% Increase in Profit Margin

By Michael Block (Alumni) on November 16, 2022

Learn how we helped Shore Excursions restart their Google Ads campaigns after two years for 1,000% increase in profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROA

By Caesar Barba (Alumni) on November 3, 2022

Find out how our PPC experts analyzed various data metrics — not just ROAS — to create maximum profitability for one eCommerce client.

PPC Costs: Average Pricing, Influencing Factors, & More

By Shane Klein (Alumni) on October 24, 2022

Learn about the average costs involved in PPC advertising — including ad spend, management fees, and more — in our complete guide.

3 Simple PPC Account Changes in 1 Month: How Atrantil Increased ROAS by 36%

By Kaylene Gillis (Alumni) on October 20, 2022

Find out how our eCommerce experts helped Atrantil reach a 36% increase in ROAS and a 66% increase in clicks with three simple account changes in one month.

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