In digital marketing, you never make promises you can’t keep or set goals you can’t reach. But sometimes ad copy, the right message, and opportunity line up to produce results that blow away any conventional expectations. Today, we’re sharing an incredible case study about a client of ours, Seltzer Goods. They’re a B2C brand that …
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Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, …
Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality.
We’ll share the exact process we followed to increase a furniture eCommerce site’s ROAS from 0 to 29.5 in just 3 months. Roughly, for every dollar spent on their Facebook ads campaign, they got almost $30 in returns.