Paid Advertising

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

By Shaun Elley on January 21, 2021

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.

Improve Ad Performance with Google Shopping Data Feed Optimization

By Gabe McFarland (Alumni) on December 21, 2020

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

Campaign Budget Impression Share Impacts: When is it time to restructure?

By McKenzie Davis on November 19, 2020

Is your Google Ads campaign structure hurting your performance? Use our tool to determine whether splitting up your campaigns can increase conversion volume and traffic.

Missing Search Terms in Google Ads: What We’re Seeing

By Shaun Elley on October 2, 2020

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

PPC Company Review: How to Tell if Your Agency is Right for You

By Shane Klein on August 26, 2020

Discover the five common failings of PPC agencies and how to perform a PPC company review in this guide to choosing your next digital marketing agency.

How to Use Google Shopping Insights to Maximize Your Seasonal Campaigns

By Neil Robertson on August 10, 2020

Find out how our free Google Shopping Insights tool can help you evaluate your seasonal performance. Use it to adjust and optimize your paid campaigns today.

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

By Shaun Elley on July 21, 2020

The case of Shaun vs. Google automated bidding: Find out what we tested, what we learned, and how we dug into campaign performance to claim our victory!

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