eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce

PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
Learn more about our PPC Services.

Posted by Shaun Elley on September 16th, 2019
eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality. Read More

Posted by Andrew Halfman on August 27th, 2019

We’ll share the exact process we followed to increase Artisan’s ROAS from 0 to 29.5 in just 3 months ⁠— roughly, for every dollar spent on the campaign, they got almost $30 back. Read More

Posted by Olivia Smith on July 8th, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue. Read More

Posted by Andrew Halfman on June 17th, 2019
Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Here’s a framework for structuring eCommerce Facebook Ad campaigns, which can achieve 3x ROAS while targeting top-of-funnel audiences in a new way. Read More

Posted by Caesar Barba on May 3rd, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns. Read More

Posted by Shaun Elley on May 1st, 2019
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without Read More

Posted by Shaun Elley on April 16th, 2019
16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Posted by Gabe McFarland on April 2nd, 2019
Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Ariel Steeber on July 10th, 2018
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it. Read More

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