eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce

PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
Learn more about our PPC Services.

Posted by Tory Gray on November 14th, 2019
Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving Read More

Posted by Caesar Barba on November 12th, 2019
eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC. Read More

Posted by Olivia Smith on November 1st, 2019
[Case Study] Our Winning PPC Strategy for eCommerce: How We Increased Our ROAS for Google Ads by 76%

Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study. Read More

Posted by Neil Robertson on October 30th, 2019
Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, Read More

Posted by Shaun Elley on September 16th, 2019
eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality. Read More

Posted by Andrew Halfman on August 27th, 2019

We’ll share the exact process we followed to increase Artisan’s ROAS from 0 to 29.5 in just 3 months ⁠— roughly, for every dollar spent on the campaign, they got almost $30 back. Read More

Posted by Olivia Smith on July 8th, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue. Read More

Posted by Andrew Halfman on June 17th, 2019
Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Here’s a framework for structuring eCommerce Facebook Ad campaigns, which can achieve 3x ROAS while targeting top-of-funnel audiences in a new way. Read More

Posted by Caesar Barba on May 3rd, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns. Read More

Posted by Shaun Elley on May 1st, 2019
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without Read More

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