eCommerce PPC Blog Posts by Inflow - Paid Advertising for eCommerce

PPC

Here you will find paid advertising posts from the experts at Inflow covering:
Pay-Per-Click (PPC) paid search, product listing ads (PLAs), remarketing and display.
Learn more about our PPC Services.

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Ariel Steeber on July 10th, 2018
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it. Read More

Posted by Neil Robertson on March 20th, 2018

Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients. Read More

Posted by Neil Robertson on January 30th, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More

Posted by Aaron St Gelais on December 20th, 2017
Inflow Featured Image - Skreened

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More

Posted by The Inflow Team on July 25th, 2017
inflow_The-Waterfall

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of Read More

Posted by The Inflow Team on June 13th, 2017
inflow_Mobilus-Maximus

With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by Shaun Elley on November 29th, 2016
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place, Read More

Posted by Caesar Barba on July 12th, 2016
3 easily missed PPC opportunities for small budgets

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

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