Inflow: eCommerce Marketing Agency
Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?
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How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue.
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If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?Read More
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Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for.
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)Read More
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Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as …
Call Tracking Providers for Your eCommerce BusinessRead More
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Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters.
Why Your eCommerce Conversion Rate Is Probably Better Than You ThinkRead More
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We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to …
18 eCommerce Holiday Marketing Tips & Resources to Boost SalesRead More
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Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will …
How to Avoid Getting Screwed by Your eCommerce Marketing AgencyRead More
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With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use …
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While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets …
How to Build An eCommerce Dashboard for KPI Reporting Using Google Sheets & SupermetricsRead More
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By Mike Belasco and Michael Kuehn More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings …
Which SSL Certificate Should You Choose for SEO and Conversions?Read More
