eCommerce Marketing and SEO Blog

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

By Mike Belasco on January 15, 2020

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

Our Strategy for Building One of the Best eCommerce Agencies

By Mike Belasco on August 14, 2019

Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.

Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

By Olivia Smith on July 8, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue.

The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

By Forrest Dombrow on December 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting …

What’s the ROI of SEO for eCommerce Websites?

By Forrest Dombrow on November 13, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue.

Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

By Mike Belasco on October 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?

How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

By Mike Belasco on September 4, 2018

Trying to figure out how to hire an eCommerce director for your business? Here's my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for.

The Best eCommerce Call Tracking Providers

By Mike Belasco on August 28, 2018

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers.

Tracking phone calls from your website can give you excellent insight into not only …

18 eCommerce Holiday Marketing Tips & Resources to Boost Sales

By Kaylynne Hatch (Alumni) on November 14, 2017

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce …

Find The Best eCommerce Marketing Agency By Avoiding These Things

By Forrest Dombrow on October 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another.

Whether you’ve had a bad experience or you’re just getting started with digital …

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