Inflow: eCommerce Marketing Agency

eCommerce Strategy

  • KPIs and Reporting (11)

    • Our Must-Read Posts About eCommerce Strategy

    Our Strategy for Building One of the Best eCommerce Agencies

    Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.

    Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

    If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?

    More of Our Favorite Posts About eCommerce Strategy

    How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

    How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

    11 eCommerce Marketing Automation Systems Compared

    Step Zero in moving to HTTPS

    Which SSL Certificate Should You Choose for SEO and Conversions?

    training written in red marker

    Training an In-House Marketing Team

    Our most recent Posts About eCommerce Strategy

    Call Tracking Providers for Your eCommerce Business

    Posted By Mike Belasco on

    Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as …

    Call Tracking Providers for Your eCommerce BusinessRead More

    11 eCommerce Marketing Automation Systems Compared

    Posted By Mike Belasco on

    Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology …

    11 eCommerce Marketing Automation Systems ComparedRead More

    18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

    Posted By Kaylynne Hatch on

    We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to …

    18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales EverRead More

    How to Avoid Getting Screwed by Your eCommerce Marketing Agency

    Posted By Forrest Dombrow on

    Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will …

    How to Avoid Getting Screwed by Your eCommerce Marketing AgencyRead More

    Mobilus Maximus (1 of 9 Winning Plays)

    Posted By The Inflow Team on

    With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use …

    Mobilus Maximus (1 of 9 Winning Plays)Read More

    Read This Before Choosing a Vendor to Replace Google Site Search

    Posted By The Inflow Team on

    Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format …

    Read This Before Choosing a Vendor to Replace Google Site SearchRead More

    When to Perform Marketing Audits: SEO, PPC, Content, Analytics, Conversion…

    Posted By Everett Sizemore on

    We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend …

    When to Perform Marketing Audits: SEO, PPC, Content, Analytics, Conversion…Read More

    Building eCommerce KPI Dashboards in Google Sheets

    Posted By Mike Belasco on

    While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets …

    Building eCommerce KPI Dashboards in Google SheetsRead More

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