How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue.
What’s the ROI of SEO for eCommerce Websites?
eCommerce Strategy
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?Read More
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)
Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for.
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)Read More
The Best eCommerce Call Tracking Providers
Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as …
Why Your eCommerce Conversion Rate Is Probably Better Than You Think
Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters.
Why Your eCommerce Conversion Rate Is Probably Better Than You ThinkRead More
18 eCommerce Holiday Marketing Tips & Resources to Boost Sales
We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to …
18 eCommerce Holiday Marketing Tips & Resources to Boost SalesRead More
Find The Best eCommerce Marketing Agency By Avoiding These Things
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will …
Find The Best eCommerce Marketing Agency By Avoiding These ThingsRead More
“Mobilus Maximus” PPC Strategy for Mobile Conversion Rate Improvement (1 of 9 Winning Plays)
With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use …
How to Build An eCommerce Dashboard for KPI Reporting Using Google Sheets & Supermetrics
While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets …
How to Build An eCommerce Dashboard for KPI Reporting Using Google Sheets & SupermetricsRead More
Which SSL Certificate Should You Choose for SEO and Conversions?
By Mike Belasco and Michael Kuehn More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings …
Which SSL Certificate Should You Choose for SEO and Conversions?Read More
