eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Mike Belasco on October 2nd, 2018
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Michael Kuehn on September 11th, 2018
Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Mike Belasco on September 4th, 2018
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for. Read More

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Mandy Mangold on August 14th, 2018
How eCommerce Blogging Has Assisted in $40k+ in Sales This Year for a Retail Site

eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase. Read More

Posted by Mike Belasco on August 7th, 2018
How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but Read More

Posted by Devon Cox on July 17th, 2018
The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

Posted by Mike Belasco on July 12th, 2018
eCommerce Marketing Automation Systems Compared

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Mandy Mangold on June 5th, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Read More

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