eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Michael Kuehn on November 20th, 2018
Research: How the BBB Seal Negatively Impacted Conversions on an eCommerce Site

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Devon Cox on November 6th, 2018
Why You Shouldn’t Split Test During an eCommerce Redesign

Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More

Posted by Dan Kern on October 30th, 2018
eCommerce Copywriting Guidelines

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

Posted by Mike Belasco on October 2nd, 2018
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Michael Kuehn on September 11th, 2018
Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

Posted by Mike Belasco on September 4th, 2018
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for. Read More

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Mandy Mangold on August 14th, 2018
How eCommerce Blogging Has Assisted in $40k+ in Sales This Year for a Retail Site

eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase. Read More

Posted by Mike Belasco on August 7th, 2018
How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but Read More

Posted by Devon Cox on July 17th, 2018
The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

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