eCommerce Marketing and SEO Blog - Inflow

eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

Posted by Mandy Mangold on June 5th, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Read More

Posted by Alex Juel on May 24th, 2018

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the Read More

Posted by Mike Belasco on May 22nd, 2018
eCommerce on Facebook and Instagram: What Leading Companies Are Doing in 2018 (Adidas, Crate&Barrel & Nixon)

We take a critical look at three best-in-class brands—Adidas, Crate and Barrel, and Nixon—are their Facebook eCommerce strategies. Read to learn more! Read More

Posted by Michael Kuehn on May 1st, 2018
These 10 Examples Show What Top Sites Are Doing with eCommerce Cart and Checkout Design

eCommerce cart and checkout design can make or break a sale. In this post, we share our research about cart and checkout trends with examples from top eCommerce sites. Read More

Posted by Keith Hagen on April 2nd, 2018

In this article, we’ll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site. Read More

Posted by Keith Hagen on February 6th, 2018

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO Read More

Posted by Neil Robertson on January 30th, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More

Posted by Keith Hagen on January 23rd, 2018
Inflow's 2018 Best in Class Research

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More

Posted by Dan Kern on January 8th, 2018
Inflow Featured Image - Duplicate Content

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, Read More

Posted by Kaylynne Hatch on November 14th, 2017
Inflow Featured Image - 18 Holiday Marketing Tips

We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to Read More

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