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eCommerce Marketing

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. Learn more in the posts below.

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Gina Kuzmick on September 29th, 2016
scaling product page copywriting

Product copywriting gets progressively more difficult with larger product selections. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start — and end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important task of reworking your product copy is not the Read More

Posted by Michael Kuehn on September 21st, 2016
5 ways to increase mobile conversions

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. Read More

Posted by Mike Belasco on September 6th, 2016
Compare Marketing Automation Systems

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business? [Marketing Technology Landscape Image by Scott Brinker at] To answer that question, Read More

Posted by Alex Juel on August 16th, 2016
empty shelves in grocery store

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds, or even thousands, of out of stock pages online without actually looking into how this could benefit or hurt their website. This Read More

Posted by Kent Barton on August 2nd, 2016
Improving product pages

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and Read More

Posted by Caesar Barba on July 12th, 2016
3 easily missed PPC opportunities for small budgets

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

Posted by Everett Sizemore on July 6th, 2016
ecommerce list growth strategies

How and Why to Put the Horse Before Your Cart An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say.   The average eCommerce site conversion rate is somewhere between 1.4 Read More

Posted by Glen McMurry on June 3rd, 2016
13 International seo mistakes

Dealing with international SEO issues can be both daunting and time consuming. The payoff for getting your international presence on a good footing, however, can lead to massive increases in sales and revenue as you expand your brand to its fullest global potential.  It’s worth taking the time to avoid the most common and egregious Read More

Posted by Alex Juel on May 10th, 2016
your digital marketing metrics are broken

There is an enormous amount of data available to marketers these days, some of the metrics business owners and executives want marketers to focus on aren’t aligned with business goals — and may even be obsolete. Let’s talk about the marketing metrics you can probably live without and more useful metrics you may consider replacing Read More