If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage.

For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide you with an overview of where most brands should consider focusing their marketing efforts most of the time in each of their brand lifecycle stages.

 

Digital Marketing Channels by Brand Lifecycle Stage

 

Creative Commons LicenseDigital Marketing Channels by Brand Lifecycle StageApproved for Free Cultural Works Infographic by Inflow is licensed under:
Creative Commons Attribution 4.0 International.

Basically, this means you can use it on your blog, or wherever else you want, but we ask that you please don’t alter it.

We have also uploaded it to WikiMedia. Want to learn more? See this deck.